A common ground in Guerilla Marketing – State of research and further research opportunities. Junior Management Science, [S. l.], v. 1, n. 1, p. 34–59, 2016. DOI: 10.5282/jums/v1i1pp34-59. Disponível em: https://jums-ojs3test.ub.uni-muenchen.de/JMS/article/view/4979.. Acesso em: 8 jan. 2025.